Web Survey Bibliography
It is difficult, if not impossible, to determine the representative qualities of online data. The probabilistic models that once underpinned our research are re-visited. This paper takes a hard look at the use of behavioral profiling of respondents to augment the old and create new representative sampling frames. We are at a crossroad; either we ground our research with proper theory or we lose to those who claim to read the wisdom of crowds.
ESOMAR Homepage (abstract) / (full text)
Web survey bibliography - ESOMAR Online Research 2010 (4)
- Innovative mobile research in developing countries; 2010; Bellity, E.
- Mobile location based research: Cross cultural examination of coffee culture; 2010; Morden, M., Ferneyhough, C., Grenville, A.
- Online research….and all that Jazz!; 2010; Gittelman, S. H., Trimarchi, E.
- Why are we trying to create new communities for market research purposes?; 2010; Pearson, C., Kateley, V.